Going Viral in a Good Way: How a New Generation Fell Back in Love with Kate Spade — and What That Means for Your Wallet
Something shifted in the Kate Spade universe, and social media is squarely behind it. Gen Z discovered the brand through TikTok hauls and Instagram aesthetics, and suddenly vintage pieces are selling for more than they cost new. Here's what's driving the Kate Spade comeback, which styles are blowing up online, and what it all means if you're shopping right now.